The Challenge: How can we establish Stereogum as a tastemaker by improving its beloved (but under-appreciated) SXSW showcase?
The AdHoc Solution: We clued Stereogum into the kinetic potential at SXSW when their competitor Pitchfork pulled out, so we approached them to take advantage of the cultural opportunity.
Timing is crucial when it comes to SXSW showcases. We planned Stereogum’s lineup far in advance and brought artists to the festival who weren’t already playing it, creating instant buzz. Because of us, Stereogum’s event was one of the first announced and became the standard by which all other showcases were judged.
Our event with Rico Nasty and Bbymutha became the #1 most popular showcase on the Do512 app. We reached 10K people over our two-day event and distributed 7K units of Stereogum merchandise. Most importantly, we met our goal, earning the title “venerable online tastemakers” by the Austin Chronicle.
Our savviness and strategy elevated Stereogum’s SXSW showcase into a must-see event and a festival highlight.
Cultural Insights, Development Strategy, Talent Booking, Stage Management, Event Production, Servicing, and Marketing
Producer: Ric Leichtung
Marketer: Morgan Schaffner