AdHoc recruited our best friends in the biz to co-curate four days of world class musical performances and insightful conversations from independent thinkers and creators for an engaged audience of tastemakers and culture seekers.

We partnered with some of our favorite brands who helped raise the fun to new heights.

Eventbrite came to us looking to host their fellow convention-goers with a bountiful oasis, calibrated to refresh, recharge and reinvigorate. We reimagined Cheer Ups patio bar into a lush garden party, complete with boozy and booze-less refreshments, complimentary massages, a free for all photobooth, and a tasty taco table. 

Tito’s Handmade Vodka provided a custom cocktail bar, and Twisted X rolled out their Texas brewed beers, including crowd fave McConauhaze IPA. Also, on the NA tip, Visitor extended the fun for non-beer drinking beer drinkers, and the fine folks from Good Spirits provided CBD and adaptogen infused mocktails. Topo Chico found a willing crowd to sample endless cans of their new Sabores fruit juice-infused sparkling waters.

Making all these delicious drinks go down was the excellent mix of guests. Like any good salon, the crowd should be balanced— Performers, union heads, brand execs, music critics, and fans made for compelling conversation and unique connections throughout AdHoc Free For All.