The Challenge: How could we help Pitchfork launch their Mailchimp branded podcast in NYC through an intimate live experience?
The AdHoc Solution: We produced a live experience that paired journalists from The New Yorker, Pitchfork, and The New York Times with veteran musicians including Nile Rodgers, Björk, and Tori Amos to produce meaningful, literary conversations that went beyond music.
AdHoc found a non-traditional venue—a hidden synagogue across the street from the Brooklyn Public Library—that gave audiences a once-in-a-lifetime event with artists they’d never see in such an intimate setting.
Pitchfork led the talent conversation, posted a pre-event article announcing the series, recorded each episode a podcast, and published post-event recaps for each event. In turn, Mailchimp received ongoing editorial placement on their website plus shoutouts woven into each podcast episode.
We transcended the loneliness of podcasts by curating an environment that opened up this traditionally solitary experience into a community event.
Event Production, Promotion, and Marketing
Producer: Ric Leichtung
Marketer: Morgan Schaffner