Pioneer Works

The Challenge: What new business strategies could we bring to Pioneer Works to generate revenue and support their programming ambitions?

The AdHoc Solution: Pioneer Works hired us on retainer to help them make systemic changes that increased ticket revenue to its events.

Photo by Ellen Qbertplaya. Photo by Ellen Qbertplaya.
Pioneer Works Main Hall. Courtesy of venue. Pioneer Works Main Hall. Courtesy of venue.

AdHoc introduced new business strategies to bring sustainability to its incredible arts programming. We developed new lines of revenue by re-negotiating their ticketing contract, yielding a healthy sign-on bonus and better ticket fees.

We refined their booking structure and mitigated risky offers with our insights based on thousands of events we’ve had in the past with the very same artists they were looking to work with.

To complement their new programming strategies, AdHoc also improved event marketing workflows, and tightened up operations & marketing strategies, ensuring every event had the support needed to reach its full potential.

Justin Vernon of Bon Iver. Photo by Ellen Qbertplaya. Justin Vernon of Bon Iver. Photo by Ellen Qbertplaya.
Les Filles de Illighadad. Photo by Ben Richmond. Les Filles de Illighadad. Photo by Ben Richmond.
Jacolby Satterwhite. Photo by Dan Bradica. Jacolby Satterwhite. Photo by Dan Bradica.
Lightning Bolt. Photo by Nick Sayers. Lightning Bolt. Photo by Nick Sayers.

Together we hosted incredible events with Justin Vernon of Bon Iver, The Lumineers, Junglepussy, Lightning Bolt, and Jacolby Satterwhite. 

We boosted their margins while simultaneously increasing their revenue.

Junglepussy. Photo courtesy of Pioneer Works. Junglepussy. Photo courtesy of Pioneer Works.

YEAR
2019

OUR ROLE
Business Strategy, Event Strategy, Email Marketing Strategy & Management, Digital Advertising Servicing & Training

TEAM/PROJECT CREDITS
Booking Strategy: Ric Leichtung
Marketing Strategy: Morgan Schaffner

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