One thing we can agree about is that modern democracy is complicated. Being tapped to strategize, design, book and execute a non-partisan program aimed at celebrating our right to vote? Not a complex proposition. And whatever the outcome, we at AdHoc wouldn’t have wanted to be working on anything else during this most tumultuous of elections.
Joy To The Polls ignites positive exuberance around voting, entertaining people in line, ensuring they stay the course to cast their ballots, while defusing any potential for intimidation or unrest. We mobilized a vibrant coalition of voters from multiracial, working-class neighborhoods by bringing the music they love directly to their polling location. We turned the once mundane task of filling out a scantron into a spirited and collaborative community-building party.
