The Challenge: How can we help the regional Hopscotch music festival increase sales volume?
The Solution: Recruit new users by bringing the Hopscotch brand to their attention via educating potential buyers about the festival’s cultural significance through marketing.
In 2018 we shared the Hopscotch contract with LiveNation, who oversaw general marketing while we created custom content, managed email marketing & paid media, and on-site social media management.
Engagement grew dramatically across all channels and the client took notice. LiveNation are formulaic thinkers who just rinse and repeat the “buy tickets now before they sell out!” message. We think differently.
In 2019, AdHoc was given full reign over festival marketing. We launched an awareness campaign that educated potential ticket buyers about the cultural significance of the artists at Hopscotch. We built brand love with a 6-month social media strategy and introduced our audience to one-of-a-kind fan experiences with VIP offerings and limited edition merchandise.
AdHoc raised the festival’s profile to a national level by brokering a media partnership with Stereogum, who published a series of pre-event articles and produced a 7-minute post-event featurette.
YEAR
2018-2019
OUR ROLE
Full-Service Marketing, Strategy, Email Templates, List Management, End-To-End Social Media
TEAM/PROJECT CREDITS
Marketing Lead: Morgan Schaffner
