The Hum

The Challenge: How do we provide more opportunities and visibility for women and non-binary musicians in New York City? 

The AdHoc Solution: We solved the severe lack of performance platforms and networks in NYC that aligned women and non-binary musicians, specifically nurturing their often underrepresented work.

Photo by Julia Drummond. Photo by Julia Drummond.

A space was needed to commission and encourage collaboration amongst their often bifurcated communities. We brought brands into the conversation organically without tokenization or objectification.

The Hum was a music discovery series created by our Production Director, Rachael Pazdan. These events were a notorious incubator that brought female and non-binary musicians together for one-night-only collaborations, many of which inspired full-length albums and international tours.

Photo by Julia Drummond. Photo by Julia Drummond.
Photo by Julia Drummond. Photo by Julia Drummond.

The Hum earned press from The New York Times, Time Out New York, Nylon, VICE, The Village Voice, Brooklyn Magazine, and Amy Poehler’s Smart Girls.

Photo by Julia Drummond. Photo by Julia Drummond.

The Hum was a natural entry point for sponsors like Glossier, Jameson, Madewell, Pilot Kombucha, and Boxed Water to show their solidarity with the female & non-binary music community.

This series was highly influential in the curator event/organizer world, and there are multiple programs in the world that exist because of the trail we blazed.

Photo by Julia Drummond. Photo by Julia Drummond.
Photo by Julia Drummond. Photo by Julia Drummond.

YEAR
2015–2020

OUR ROLE
Event Concepting, Music Booking, Production, Marketing, and Promotion

TEAM/PROJECT CREDITS
Producer: Rachael Pazdan

More work
More work
More work
More work
Freelance Isn’t Free Fundraiser
Adult Swim Fest on the Green
Bryant Park Picnic Performances
Joy to the Polls
AdHoc Car Wash
NYC Nightlife United
Pioneer Works
Red Hook Fest
Hopscotch Music Festival
10 AF: 10 Years of Audiofemme
Pitchfork’s In Site Out with Mailchimp
Pitchfork’s 21st Birthday with Virgin Mobile
Stereogum’s Rangelife Showcase at SXSW